A survey of travel companies has found that the industry is faring well, despite the recession.

New research has found that many in the travel industry have a  positive outlook for the rest of this year and are not suffering in the wake of the depression.

A survey conducted by Wanderlust and the AITO revealed that 67 per cent of respondents have seen an increase in bookings, while a further 15 per cent are reporting similar levels to the previous year.

Customers looking for the perfect holiday continue to be more influenced by the destination than anything else.

However, the report found that good customer service has now become more important than price to many UK holidaymakers.

Derek Moore, AITO chairman, stated: “It’s encouraging to see just how positive consumer plans are for travel in 2010; tour operator bookings show that the desire to take holidays in 2010 is stronger than ever.”

The founder of one travel website recently commented that the internet has changed the way in which people find travel information.

Rachel Morgan-Trimmer commented that as the number of destinations available to people has expanded, the internet has become a valuable resource because of the wealth of information on offer.

Written by Nicholas Scott


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