Indian Government, in conjunction with different trade organisations, will be organising trade shows to promote the nation as a viable holiday destination all throughout the year, enticing travellers to book flights from all over the globe.
India’s Ministry of Tourism (MoT), along with several travel associations, is making preparations to promote India as an all-season destination. The ministry is all set to organise road shows in a bid to push nation’s popularity. These exhibitions will be held in country’s both traditional and non-traditional markets.
MoT will work together with industry associations like Indian Association of Tour Operators (IATO) and Pacific Asia Travel Association (PATA), and will aim at tempting travellers to grab flights bound to the country. Road shows will be organised in the US and Canada next month, tempting citizens of both these countries to book flights to the India.
On September 10, the first road show in the US will be held in the city of Phoenix in Arizona and then gradually cover San Francisco and Seattle before moving over to Vancouver, Canada.
The essence of these undertakings remain the portrayal of the country as an “all season destination”, a holiday spot for where flights can be booked anytime of the year.
A good number of tour operators are also expected to take part in these expositions. Industry experts believe that US and Canadian markets are coming out of the economic slump and there are host of people who will be willing to grab flights to explore the ancient nation’s many marvels.
In an effort to promote India as a medical tour destination and to entice people to book flights to cities like Delhi and Mumbai for health treatments, MoT will also be organising a dedicated medical-tourism exhibitions in Kenya and Tanzania this month from 27 to 31.
In addition, trade expos will also be held in Sydney and Melbourne in Australia and Auckland in New Zealand from October 1-4, 2012. It is believed that these are markets with high potential and lot of people could be interested in taking flights to the country.
