Thailand to promote ‘wellness tourism’

Thailand is looking to promote the number of wonderful retreats and spas it has to offer in the country.

Thailand may be well-known as a place where people travel to in search of all-night parties and lazy days on the beach, but the country is working to establish itself as a location for people in search of rest and relaxation.

The Thai government has announced plans to promote the country as a world class health provider by 2014 and comes after the country was named as the spa capital of Asia in 2008.

It has a reputation for using the best ingredients in the creation of its treatments such as lemongrass and the country has started to fuse together modern techniques with the traditional methods used in Thailand.

Focus will be on providing curative medical treatments, preventative spa and wellness services and a range of herbal products, the Tourism Authority of Thailand announced.

“With more than 1,200 registered spas, 400 of which are high-end luxury facilities, and all of them together employing some 25,000 professionally trained therapists, Thailand has a claim to call itself the spa capital of Asia,” said Apichai Jearadisak, advisor for the federation of Thai spa associations.

Written by Alex Cochrane

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