Dubai-based hospitality group, Emaar is planning to open a new brand in downtown Dubai in order to cater to the needs and preferences of young business travellers and vacationers planning to book luxury packages for holidays in UAE.


Young business executives and leisure travellers planning holidays in Dubai will soon have an added accommodation option as the leading hospitality group – Emaar is launching its second product, Vida Hotels and Resorts after the success of The Address brand.

“The profile of today’s global traveller is changing, with a more youthful, upwardly mobile audience now seeking a distinct hospitality experience to suit their needs. Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but also the freedom they expect.” said the group’s chairman.

The group is contemplating to open its new chain in its key global markets, beginning with Dubai. The first property is going to open in Downtown Dubai amid all the action, providing an apt location to the travellers booking luxury packages for holidays in the UAE hub.

Featuring 156 rooms along with superlative services and awe-inspiring ambience, it is likely to fit the bill of the younger generation. It is also going to boast top-class restaurants, check-in via iPad and uninterrupted Wi-Fi services, ensuring a whale of time to sybarites grabbing luxury packages for holidays in the region.  Indeed, the launch of new resort in the emirate is likely to impress well-off leisure vacationers who get hold of vacation packages in the UAE.

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