Queensland to feature new marketing campaign

Queensland will play an important part in a new campaign aimed at encouraging more people to take flights to Australia.

Queensland will play an important part in a new campaign aimed at encouraging more people to take flights to Australia.

Tourism Australia is launching the ‘Making Tracks’ promotion that will feature four musicians involved in the forthcoming YouTube Symphony Orchestra event in Sydney.

Stu Cullen, a keyboard player from Melbourne and American bassoon player Samuel Blair are set to spend a few days exploring the various attractions of Queensland and will create music based on their adventures.

Andrew McEvoy, managing director of the national organisation, said: “Making Tracks is Australia’s own magical musical mystery tour and will open up some of Australia’s most iconic destinations to a huge, global online audience.

“I am sure the experience of Australia’s natural landscapes will prove hugely inspiring to Stu, Samuel and the other musicians taking part in Making Tracks.”

Queensland is home to the Great Barrier Reef, which consists of 2,300km of reefs and corals.

Written by Nicholas Scott.