The final day of the Dubai Summer Surprises sales will be July 31st, when major reductions at the destination’s shopping malls will come to an end.

Anyone who has taken cheap flights to Dubai and wants to nab themselves a bargain should get involved with Dubai Summer Surprises, which ends on July 31st.

The annual retail festival sees several of the destination’s stunning shopping malls offer major reductions on a huge variety of items.

While the central aim of the event is to persuade people to spend money, the stores do their bit to make things entertaining for consumers by setting up live performances and workshops to keep the whole family in high spirits.

The first Dubai Summer Surprises took place in 1998 and it has since become a world-famous shopping event, with prize giveaways and exhibitions set up alongside the festival of consumption.

“Around 50 luxury malls put out the best shopping promotions for shoppers while hosting entertainment shows throughout the summer,” explained a representative from Dubai Convention Bureau.

They went on to recommend that families visit Modhesh World, which is an ‘edutainment’ centre.

Written by Ruth Norris

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