Australia-based hotel chain StayWell Hospitality Group (SWHG) has opened its first hotel in Dubai.
Each room has a mini bar, interactive TV system, wi-fi and in room safe plus 24-hour room service.
It is the first hotel in the Middle East for SWHG and is located close to the BurJuman Centre in the main district of Bur Dubai.
Scott Butcher, general manager of the Park Regis Kris Kin Hotel, is optimistic about the success of the new venture.
“We are already showing a positive and consistent increase in bookings,” explained Mr Butcher.
He added: “A number of factors have contributed to this current trend, one of which is our ongoing efforts to introduce and market our brand within the UAE.”
Written by Nicholas Scott.