Sydney has been named the world’s friendliest city in a new international poll.
Sydney has been named the world’s friendliest city in a new international poll.
The Australian city was also ranked second out of 50 cities overall in the study by GfK Roper Public Affairs & Media and came top in the place category – based on cleanliness, aesthetic qualities and climate.
Respondents also voted Sydney as the best city for affordable accommodations and quality of public amenities.
Intended to gauge consumer perception of the image and reputation of the world’s major cities, the 2009 Anholt-GfK Roper City Brands Index report covers responses from 10,000 people aged 18 and over in 20 countries.
Simon Anholt, founder of the index, commented: “Particularly in the face of today’s uncertain economic climate, it’s vital to understand the forces and opinions that drive business towards and away from these cities.”
The oldest and largest city in Australia, Sydney is famous for its iconic harbour and opera house, inner-city beaches and laidback lifestyle.