India tourism authorities have launched two new strategies directed at domestic market as well as international holiday makers, in a bid to entice them to look for cheap deals on flights tickets and arrive in the region.
New India Campaign Looks to Court Foreign Tourists
India’s Ministry of Tourism recently launched new campaigns to promote the destinations in the country as tourist hubs. The promotional campaigns are aimed at domestic travellers as well as seek to tempt foreign nationals to grab tickets deals for India bound flights. While the international campaign is called “Find what you seek”, the domestic one is titled “Go Beyond”.
Government of India is hoping to witness a surge in foreign tourist arrivals, with an increase in the number of foreigners booking flights tickets for the country travel.
At present, India manages to attract around 6 million foreigners to clutch tickets on flights and arrive in the country every year. The authorities are looking to double up this figure in the next five years.
“At present we are attracting only 0.65 per cent of total world tourists and we want to increase it to one per cent,”India’s Tourism Minister K Chiranjeevi said.
Articulating a sort of advert for the country’s tourism industry, the minister continued: “There are so much to see here… let it be heritage sites, forts, beaches, lakes, mountains, wildlife, festivals. India offers something for everyone.”
‘Find What You Seek’ intends to highlight to potential vacationers that India holidays is going to offer whatever they are looking for. Different destinations and varying products available in India make this nation a prominent draw among holiday vacationers who book flights tickets expecting a whole new world.