Brits are planning to do more than simply lie on the beach when they head overseas.

Getting into shape or learning a new skill is now more important to travellers than spending time lying on the beach, a survey has shown.

The Body Holiday study carried out by Health and Fitness Travel found that 94 per cent of British holidaymakers will pursue health and fitness during their trip.

In addition, 85 per cent of Brits are willing to go on a health and wellbeing trip, while they may have not done so in the past.

Paul Joseph, co-founder of the company behind the research, said people now want to return from holidays full of energy and looking good.

“A health and fitness holiday can be a great way to reset the body, learn a new approach and develop good habits to bring home,” Mr Joseph added.

The trend of more motivating holidays is being seen across all of the age groups, as Sarah Woods, a freelance travel author and travel presenter on ITV1’s Alan Titchmarsh Show, recently explained people in the over-50 age group are looking for trips to challenge them both mentally and physically.

Written by Ruth Norris

Find the best deals on flights to South Africa with Southall Travel

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.