Playboy will be launching its maiden beach café in India during January-March, 2013. The café will come up Goa and will be “keeping in mind local sensibilities”.
Playboy’s First Beach Cafe in India by March
Foreign holiday makers who have reservations for flights tickets and are all ready to travel to India in the coming New Year would be thrilled with the announcement that Playboy will be launching its first beach cafe in India’s western coastal state of Goa during January-March, 2013.
“Keeping in mind the fast evolving Indian luxury market, we plan to launch Playboy as an aspirational brand aimed mainly at Generation Y with its cafes, clubs, bars, hotels and merchandises. We have ensured that the Indian bunny costumes have been designed keeping in mind local sensibilities,” PB Lifestyle CEO Sanjay Gupta was quoted in news reports.
It has also been reported that similar concept would be extended to key cities in India like Hyderabad, Mumbai, New Delhi, Bangaluru, Kolkata, Chandigarh and Pune, allowing tourists taking flights tickets to even these cities to enjoy the experience.
PB Lifestyle got hold of the adult entertainment brand in a licensing agreement, and the firm has plans in place to open more than 100 locations in the next 10 years, providing enough alternatives to foreigners grabbing tickets deal on flights to India.
Reports also hint at Playboy hotels that could be opened up in the future in India. Mr Gupta also conveyed that PB Lifestyle is working to negate the raunchy image of the brand, in order to better suit the local sensibilities and to offer a different option to domestic tourists as well as foreigners taking flights tickets to the destination.
Heaps of holiday makers plan holidays in India and book flights tickets to explore its cultural and historical gems. The country’s repository of exciting offerings that provide a stunning peek into the region’s past and its glorious cultures indeed is a phenomenon in the world of travel and entices many to consider blocking tickets on flights arriving in the nation. However, the new India is also embracing contemporary formats, and is adding more to the country’s appeal.
