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| To continue to develop its brand awareness, Southall Travel is reaching out to holidaymakers with a flurry of advertising campaigns. Its latest adverts have been attracting web browsing travellers as well as those arriving by car at London Heathrow. | PDF Version |
London, 03 November 2014: Southall Travel, the Buckinghamshire based Travel Company and an industry leader in providing comprehensive travel solutions, has, as a part of bolstering up its brand awareness, acquired a top advertisement spot for its latest billboard advert right outside London’s Heathrow Airport.
The ad is displayed at a bridge site at the entrance to the airport’s Central Terminal Area. The spot is considered highly coveted at London Heathrow (one of the world’s busiest airports), due to its high visibility on the bridge head. The high-impact light-box design targets 100 percent of all vehicular traffic that enters the airport’s main complex. The advert spans across the entire bridge to dominate the entrance. The light box billboard has size dimensions of 28.3m (W) x 1.6m (H).
Turkish Airlines, the flag carrier of Turkey, previously held this prime spot, which is a mark of the desirability of this billboard position to the UK’s air travel industry.
“Southall Travel takes how it connects with its customers quite seriously. We have pursued our marketing and advertising campaigns quite aggressively in the past and will continue do so in future using both traditional and contemporary tools”, said Jaymin Borkhatria, Sales Director of Southall Travel Group.
In the past also, the company initiated a massive advertising campaign that put the brand on Heathrow billboards and Sky television. The company had also acquired sponsorship for sports events including the ICC Champions Trophy 2013 and IPL Twenty20 Championship 2013 as well as TV shows.
To engage the target customer and to enhance its brand awareness, Southall Travel has also launched several online adverts and videos which, together with its strong search engine as well as social media marketing campaigns, complement its traditional initiatives in the niche marketing.
Southall Travel recently collaborated with AOL Travel in order to engage more and more UK based travellers. The company gave away Olympus TG3 camera to the lucky winner of a contest that it recently hosted on travel.aol.co.uk/win.
The company has also teamed up with many popular travel bloggers and is giving away gifts including GoPro HERO3 Camera online. Jayne Gorman, the winner of British Travel Press Awards’ Travel Blogger of the Year 2011 and Cheryl Howard are just to name two such bloggers.
“The Indian Subcontinent, the Far East and the Middle East are among the three largest selling destinations for Southall Travel. With the peak season for travel to all these regions just commencing, Southall Travel is promoting many special offers on its website. This makes for an opportune time for the company to boost its visibility, targeting outbound travellers from the UK”, added Mr. Borkhatria.
About Southall Travel
Based in Middlesex, UK, Southall Travel is a Travel Company and a popular tour operator which provides worldwide flights and holidays for business and leisure customers. The Travel Company has a an extensive range of flight and holiday products offering cost-effective deals for leisure holidays, last-minute flights, honeymoons, family tours, weekend getaways, business travel and much more. The company has expertise in the world’s top holiday and business destinations, such as India, Middle East, Far East, Americas, Africa and Australia. Southall Travel is an ABTA member and holds IATA Accreditation. It also has an ATOL license ensuring financial protection of flight inclusive holidays and other products as per Civil Aviation Authority.
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