The Kerala Tourism Department plans to launch the campaign ‘Know Bekal’ to promote Bekal and the 17th century fort there. With this promotion campaign, the government is hoping to lure more number of tourists taking flights to India.

The Kerala Tourism Department is all set to roll out a campaign to promote Bekal in Kasaragod district and the 17th century fort there. The main aim behind the launch of this campaign is to make Bekal an international holiday hotspot by the year 2015.

Organised jointly by Kerala Tourism and Bekal Resorts Development Corporation Limited (BRDC), the campaign will be inaugurated with the name of ‘Know Bekal’ on May 10 by Oommen Chandy, Chief Minister of Kerala.

The campaign will feature a series of programmes including tours for travel professionals, road shows, open theatres, light and sound shows and setting up of information kiosks at major destinations.

Kerala is already a hit with British tourists, and addition of Bekal to the state’s menu would sure have tourists making a beeline for booking airline tickets on cheap flights to India.

AP Anil Kumar, Minister of Tourism, Government of Kerala informed that a special airstrip with an investment Rs 100 crore is being planned to enhance the networks to Bekal.

Not clear, if the destination will have international connectivity, most domestic low cost carriers would sure like to lure international travellers with cheap flights deals from internal airports to the brand new and hot destination.

The news reports quoted Mr. Kumar as saying, “A lot of developments are coming up in Bekal. The core aim of the campaign is to showcase the rapid transformation in and around the town, including construction of luxury resorts and improvements in transport infrastructure.”

“Our target is to nearly double the annual tourist inflow to Bekal from the current 3.2 lakh to six lakh by 2015,” the minister further added.

BRDC, the authority tasked with functioning of the Bekal Tourism Project is contriving to establish six five-star luxury resorts in the town by the end of 2012. The establishment of luxury accommodation will help Bekal lure more number of travellers to book flights to India and arrive at its shores.

The sea-facing Bekal Fort was built in 1640 as a defence post and stays the centre of attraction of the coastal town. While talking about this renowned fort, IC Mahesh, Management Director, BRDC said “Besides the Fort, we are also keen to promote other attractions of Bekal like its backwaters, rich cultural heritage and options of water and aero sports.

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