Brits ‘are keeping up with the (Indiana) Joneses’

British people are increasingly seeking more exotic destinations to head to on their holidays as they seek to compete with friends and family members, new research has found.

British people are increasingly seeking more exotic destinations to head to on their holidays as they seek to compete with friends and family members, new research has found.

The phenomenon has been labelled ‘dinner party tourism’ and was likened to keeping up with the Indiana Joneses by STA Travel, which commissioned the research.

Some 40 per cent of travellers said they are keen to find little-known destinations before their peers, while 35 per cent said they have designated see-by dates so that they can boast about their trips.

Author of the Hedonist travel books Tremayne Carew Pole said: “Aspirational travel is all about creating stories. These days people want to see as many places as possible in a lifetime.”

Earlier this month, the Australian Tourism Export Council reported that backpacking holidays to Australia are on the up as people seek exciting but basic breaks that will offer them new experiences but will not break the bank.