See Australia connects tourists with activity organisers

Tourism Australia is encouraging operators down under to get connected with its global network of three million Facebook fans.

Citing research that showed a quarter of Britons have booked a holiday after becoming jealous of friends’ holiday snaps on Facebook – with Australia ranking as the most enviable destination – Tourism Australia’s managing director Andrew McEvoy wants more companies signing up to its YouTube, Twitter, Instagram, Pinterest and Facebook pages.

“Operators who haven’t already done so should really embrace digital and social media,” he said.

“People are passionate about travel and love to share their holiday experiences. There is a strong bragability factor about a holiday which plays out very strongly in social media and is a huge opportunity for operators to really tap into.”

On the See Australia Facebook page, travellers can click on the ‘Things to Do’ tab and filter places and events by location and experience type.

Written by Nicholas Scott

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