In news which may interest people considering booking holidays to Australia, the country Down Under has been ranked top in a poll to find out the world’s top country brands.

In news which may interest people considering booking holidays to Australia, the country Down Under has been ranked top in a poll to find out the world’s top country brands.

Although the research is mainly aimed at those in marketing, it also shows how tourists respond to promotions of different resorts and regions and could result in an increase in people visiting Australia for holidays.

The country won in three separate categories, including best country brand to extend a business trip, best for resort and lodging options and best for outdoor activities and sports.

Rene Mack, president of Weber Shandwick’s Travel & Lifestyle Global Practice, said: “With the current state of the world, it’s always fascinating to see which countries come out on top in branding themselves, generating global recognition and fuelling the travel and tourism industry.”

Holidays to Australia are currently being promoted in the UK through a campaign directed by Baz Lurhmann, which encourages tourists to ‘lose themselves’ in the country’s relaxing natural surroundings.

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