Thai hotel focuses on scent experience

According to a new report, more hotels in Asia could be considering using scents to boost their appeal to tourists.The World Travel Market Global Trends Report, produced by Euromonitor International, believes that the scents can help to encourage brand loyalty amongst guests.

A number of hotels have already embraced the use of perfumes including the Scent Hotel in Thailand’s Koh Samui, while both Marriott International and InterContinental branded hotels have also opted to use scents in some of their establishments.

Euromonitor International head of global travel and tourism research, Caroline Bremner, said, “We can see airlines, tourism boards and other travel companies taking advantage of the power of smell for an enhanced customer experience.”

“The future is fragrances emitted by mobile phones with trials already underway in Japan.”

The Scent Hotel boutique has a choice of 15 rooms over two floors and could be an ideal destination for those planning flights to Koh Samui.

Written by Alex Cochrane.