The World Cup in South Africa could bring long-term benefits for tourism.
Anyone planning holidays in South Africa could benefit from the new facilities being developed long after the final whistle has blown in the 2010 World Cup.
Cape Town Tourism has said that next summer’s event will be its main focus in the short term.
Football fans from countries all over the world, including England, Brazil, Italy and Australia, are expected to travel to South Africa to support their teams.
Matches will be played at the Green Point stadium, with Cape Town due to host eight games during the tournament – including one semi-final on July 6th 2010.
This could be good news for anyone planning to visit South Africa after the football has finished.
The visitor centre network in the city is being extended, with a state of the art visitor centre prototype due to be unveiled to the public later this year.
Marketing is one of the key strategies being employed by Cape Town Tourism to attract more visitors to the city, while initiatives involving local communities and businesses are being implemented.
Mariette du Toit-Helmbold, chief executive officer of Cape Town Tourism, commented that the company was “committed to leading the way to a new era for tourism in Cape Town.”
Written by Nicholas Scott
