People booking flights to India or other international destinations would be prepared to pay extra if they got a better service, new research has found.

More than half of British holidaymakers have stated that they would pay extra for flights to India or other destinations if it meant they had a better in-flight experience.Research carried out by revealed that 58 per cent of those surveyed would part with more cash if it meant they received free food and drink while in the air, had access to better in-flight entertainment and were more comfortable.

In the 18 to 24 age group, four out of ten respondents claimed they would pay out up to ten per cent more to receive these benefits.

Mike Whiting, managing editor at, commented: “Perhaps this is a result of more people choosing long-haul destinations and requiring a higher level of comfort.”

Australia is one nation that has seen an increase in visitors during the first quarter of this year.

The country’s International Visitor Survey, which was released earlier this month, revealed that the number of people touching down on flights to Australia increased by six per cent compared with the same three months in 2009.

Written by Alex Cochrane

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