Carrier Virgin Atlantic has announced that it is to carry out surveys on its passengers in order to improve the customer service it provides.

Carrier Virgin Atlantic has announced that it is to carry out surveys on its passengers in order to improve the customer service it provides.

Research company eDigitalResearch is to assist the airline with the implementation of the polls, which will cover a number of areas, including call centre services and website use.

Paul Ward, research manager for products and services at Virgin Atlantic, said it is important to better understand what customers value in the current competitive climate.

“In addition, by profiling our most loyal customers, we can gain a better understanding of their attitudes and needs so that we can effectively communicate with them in the future,” he commented.

Last month, Virgin – which operates flights to Sydney, Hong Kong and New York among other destinations – said it is to collaborate with the National Film and Television School to showcase new film-making talent on-board its flights in its 2008 Film Festival in the Sky, reported Travel Daily News.

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