New research has shown that British people are getting more adventurous when it comes to their holidays and are looking for something that will offer them something new.

New research has shown that British people are getting more adventurous when it comes to their holidays and are looking for something that will offer them something new.

The YouGov survey, commissioned by VisitScotland, found that 74 per cent of people aim to fulfil a lifetime ambition while on their travels, with 18 to 24-year-olds being most likely to want to achieve this.

Some 24 per cent said their ultimate aim is to meet some of the native wildlife while at their destination.

However, it wasn’t all go for everyone, with 52 per cent of respondents saying they are happy to take part in relaxing activities while abroad.

Travel expert Simon Calder said: “Experiential holidaying is on the increase and this latest research shows that we no longer look for a traditional, relaxing beach break, but actually want more from a holiday.”

For the people hoping to see plenty of native wildlife, holidays to India could be an exciting option.

The Guardian’s Kevin Rushby recently wrote about his travels there and said he met several of the big cats on two conservation tours.

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate