Brits heading on holiday this year are putting sunshine and good value at the top of their agenda, according to new research.

Brits heading on holiday this year are putting sunshine and good value at the top of their agenda, according to new research.

A survey by American Express Insurance Services shows that 16 per cent of people will be looking to reduce the cost of their summer break.

Furthermore, 13 per cent of those questioned plan to choose a destination outside of Europe in order to get better value for their money.

Yet for some, sunshine is a bigger priority than finding a cheap break, with 11 per cent listing this as the most influential factor in their decision.

Chris Rolland, head of American Express Insurance Services, said: “Clearly Britons are feeling the strain in the UK at the moment – finances are stretched, jobs are scarce and morale is low.

“People are understandably keen to get away on a much needed holiday.”

One destination that may appeal to those looking for an exciting yet good value break is South Africa.

According to an article from the South African tourist board, published in the Daily Mail, holidays in South Africa should be taken between May and August during what is known as the ‘secret season’, as temperatures are spring-like and therefore perfect for a safari.

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate