The Indian government is keen to develop its niche tourism offerings.

India’s government has outlined its plans to promote more niche offerings to holidaymakers.According to union tourism minister Shri Chiranjeevi, the administration wants to expand markets such as rural, cruise and adventure tourism.Policymakers are also looking to fuel growth in the film, sports and wildlife tourism markets.

This, he said, could help to showcase the “true India” to visitors from overseas.

As a result, more people might be keen to make return trips and book flights to Delhi, Mumbai and other parts of the country.

“The visitors to India should be compelled to come again and revisit the experience because of its rich diversity,” Mr Chiranjeevi commented.

He said the Indian government wants to push the tourism industry further up its economic and political agenda.

This, he said, could help to establish the nation as a place that is great to visit at any time of the year.

Written by Anthony Nicholson

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