Holidaymakers increasingly looking to learn Thai massage and how to cook Thai cuisine

More tourists in Thailand are learning traditional massage techniques during their stay in the country, it has been revealed.

The increased interest in Thai massage has been attributed to the Tourism Authority of Thailand’s ‘Discover the Other You’ campaign, which encourages overseas visitors to enjoy traditional activities, reports the Pattaya Mail.

Speaking with the newspaper, governor Suraphon Svetasreni revealed that nearly 11,000 people from 119 countries signed up to the project within one month of its launch.

Mr Svetasreni was unsurprised by the high levels of interest in the campaign, with so-called ‘creative tourism’ now a popular trend across the world as people look to get more involved with local culture during their travels.

In addition to learning Thai massage, tourists also wish to learn how to cook Thai cuisine and take part in Muay Thai boxing.

The ‘Discover the Other You’ campaign also offered free trips to three lucky competition winners from Croatia, Taiwan and Australia.

Written by Erin Marshall

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