Holidaymakers increasingly looking to learn Thai massage and how to cook Thai cuisine

More tourists in Thailand are learning traditional massage techniques during their stay in the country, it has been revealed.

The increased interest in Thai massage has been attributed to the Tourism Authority of Thailand’s ‘Discover the Other You’ campaign, which encourages overseas visitors to enjoy traditional activities, reports the Pattaya Mail.

Speaking with the newspaper, governor Suraphon Svetasreni revealed that nearly 11,000 people from 119 countries signed up to the project within one month of its launch.

Mr Svetasreni was unsurprised by the high levels of interest in the campaign, with so-called ‘creative tourism’ now a popular trend across the world as people look to get more involved with local culture during their travels.

In addition to learning Thai massage, tourists also wish to learn how to cook Thai cuisine and take part in Muay Thai boxing.

The ‘Discover the Other You’ campaign also offered free trips to three lucky competition winners from Croatia, Taiwan and Australia.

Written by Erin Marshall

Find flights to Thailand with Southall Travel

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate