While many people would admit to going on holidays to Thailand and other long haul destinations simply for the sunshine and beaches, a large proportion feel that experiencing another culture is important too.

While many people would admit to going on holidays to Thailand and other long haul destinations simply for the sunshine and beaches, a large proportion feel that experiencing another culture is important too.

New figures published by the Pacific Asia Travel Association (PATA) show that 57 per cent of travellers would be prepared to spend a little more on their holidays if it meant that they could experience how people in other countries live.

However, for many, this does not mean giving up the luxury aspect of their trip – 56 per cent of women and 51 per cent of men said they would like their new experiences to be in an exotic location.

“Travellers [are looking] for something different and a contrast to the traditional and mainstream type of vacation,” explained PATA president Greg Duffell.

In related news, it was recently noted by the Canadian Automobile Association that people aged between 44 and 62 – baby boomers – are increasingly seeking adventure holidays to broaden their view of the world.

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate