South African government now focusing on responsible tourism to make the country one of the leading holiday destinations in the world

South Africa is aiming to be one of the top 20 holiday destinations in the world by 2020, a government official has announced.

Tourism deputy minister Tokozile Xasa revealed that the country is now looking to focus on ‘responsible tourism’ rather than merely looking to bring in as many visitors as possible.

Under the new strategy, the government will instead aim to focus on creating better places for people to live in and visit.

“‘Responsible tourism’ means that there should be a more rigorous focus on sustainability,” Ms Xasa said in a statement published by the Government Communication and Information System.

“The world is starting to realise that responsible tourism is the way as it focuses on sustainable development and it is people orientated. People are looking for authentic experiences when they travel and that is what South Africa presents.”

The South African government and the tourism industry have developed the National Tourism Sector Strategy in order to reach their goal of becoming a leading global travel destination by 2020.

Written by Erin Marshall

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