The rich cultural traditions and the architectural monuments of India are some of the reasons people visit the country.

A new survey has aimed to assess the overseas tourist’s perception of an Indian holiday.

The report, called Competitiveness of Tourism Sector in India with Selected Countries of the World, was conducted by ACNielsen ORG-MARG and quizzed tourists in India about their observations and thoughts of the country’s key strengths and weaknesses.

According to the Daily Mail, the report found: “India’s rich cultural heritage, cuisine, friendly people, architectural monuments and hospitality are positive strengths which [put] the country ahead of many of the emerging markets across the world.”

More and more people are booking flights to Goa, Kerala and the major cities like Mumbai and Delhi to experience the unique atmosphere that the country offers, with the latest figures from Incredible India showing a 5.9 per cent growth in the number of overseas arrivals so far this year.

The country is really embracing tourism like never before and as well as relaxing certain visa regulations, is investing to improve the level of access to a number of its key tourism sites.

Written by Ruth Norris

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to

Book with Confidence. We are a Member of ABTA which means you have the benefit of ABTA's assistance and Code of Conduct. We provide financial protection for your money when you buy a package holiday. If you buy other travel arrangements such as accommodation only this protection doesn't apply.