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The rich cultural traditions and the architectural monuments of India are some of the reasons people visit the country.

A new survey has aimed to assess the overseas tourist’s perception of an Indian holiday.

The report, called Competitiveness of Tourism Sector in India with Selected Countries of the World, was conducted by ACNielsen ORG-MARG and quizzed tourists in India about their observations and thoughts of the country’s key strengths and weaknesses.

According to the Daily Mail, the report found: “India’s rich cultural heritage, cuisine, friendly people, architectural monuments and hospitality are positive strengths which [put] the country ahead of many of the emerging markets across the world.”

More and more people are booking flights to Goa, Kerala and the major cities like Mumbai and Delhi to experience the unique atmosphere that the country offers, with the latest figures from Incredible India showing a 5.9 per cent growth in the number of overseas arrivals so far this year.

The country is really embracing tourism like never before and as well as relaxing certain visa regulations, is investing to improve the level of access to a number of its key tourism sites.

Written by Ruth Norris

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