The Chennai-based Auromatrix Group is forming a new partnership to develop new hospitality opportunities.

The Chennai-based Auromatrix Group is forming a new partnership to develop new hospitality opportunities.Auromatrix, alongside American Hotels and Lodging Association chairman John Russell and a number of other industry figures, is launching Advaya Hospitality. The new venture could see the creation of hotels in the US and India by the second half of 2011.

It is expected the new Advaya Hotels will be located in US key cities such as New York, Miami, Atlanta and Phoenix, while its Indian operations will focus on new resorts in Chennai, Tuticorin, Kakinada, Visakhapatnam and Vellore.

“The timing is right,” explained Mr Russell.

“The economy is starting to come back and there are many properties and sites out there that present outstanding opportunities.”

Auromatrix oversees a number of hospitality developments in India such as Hotel Abhay Days in Jodhpur and Deccan Plaza in Chennai.

Written by Erin Marshall.

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