The tourism sector of Kerala is contriving plans to raise the tourist influx in the region during monsoon. Kerala is a hot spot for millions of foreign tourists who book flights to India to relish the authentic beauty and healing powers of the state

The God’s Own Country, Kerala is all set to welcome international travellers who book tickets on flights to India for a revitalising sojourn in the warmth of natural bliss and authentic healing treatments of the state.

The Kerala tourism department is hoping to attract more number of domestic as well as foreign tourists this year. The department claims that added inflow of tourists is likely to happen from Gulf countries in the monsoon months, often referred as ‘dream season’. Kerala tourism has recently conducted an array of workshops and campaigns in the Gulf.

Owing to the monsoon, inflow of European tourists planning holiday tour to India reduces during June-September. From this year, the region is targeting the Gulf countries to utilize the spell of hot climatic conditions there. The data of the Kerala tourism indicates that 6.8 lakh tourists visited the region during monsoon in 2010 whereas in 2011 the frequency increased to 7.3 lakh. This year, the authorities are anticipating a rise of 5 to 10% after seeing positive response from Jeddah, Riyadh and Dammam to their latest marketing campaign.

Rani George, Director, Kerala Tourism Department was quoted as saying, “Monsoon tourism was introduced to boost tourist arrivals during off-season and it focused on domestic tourists. Since we found that Gulf nationals are trickling in, we decided to tap their potential. Citizens from these countries are keen to avail themselves of ayurvedic treatments, and so our package for them primarily focuses on ayurveda treatments. This year we conducted road shows, outdoor displays, advertisement through print and broadcasting media in Saudi Arabia to spread the ‘dream season’ campaign and are expecting a good response.”

Kerala has always been a popular holiday destination in the country and beguiles millions to look for airlines with cheap flights to India with its astonishing natural splendour and revitalising ayurvedic treatments. The efforts made by state’s tourism sector will perhaps push the number of enquiries for cheap flights to the region up.

Rani George announced that a tourism website will soon host a virtual video that will exhibit clips of major destinations in the region.

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