India offers something for everybody, according to tourism officials.

India has been hailed as a holiday destination that appeals to everybody.

According to Anand Kumar, joint secretary of the tourism ministry, the Asian nation boasts great beaches, mountains and wildlife, as well as food, shopping experiences and temples.

“We have it all,” he insisted.

Mr Kumar was speaking at the launch of the latest phase of the Incredible India! campaign, an initiative designed to get more people booking flights to Delhi, Mumbai and other key destinations.

It is hoped the campaign will help to drive up the number of foreign visitors by 12 per cent per annum over the next four years.

The official noted that the first phase of Incredible India! helped to raise awareness of the products and destinations on offer in the country.

However, Mr Kumar said this latest stage will focus more heavily on “the customer and what they want”.

“We want to show them that India offers something for everyone,” he added.

Written by Nicholas Scott

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate