Instant payments are likely to take off in Dubai as consumers demand convenience.
Smart payments are taking off across the globe and tourism hotspot Dubai has jumped on the bandwagon as it vies to boost the number of shoppers visiting the emirate.
It is clear from the emirate’s investment in super-sized hotels boasting the utmost luxury that Dubai places tourism at the top of its agenda and the introduction of contactless payment technology further cements its reputation as a world leader in travel.
However, Ann Cairns, president of international markets at MasterCard Worldwide, said that there are some areas in which improvements can be made – even in Dubai.
“We think there are some things that consumers would naturally use their card products or their phones for, such as [buying] petrol, that aren’t here in the market right now,” she said.
She added that travellers wanting to keep control of their holiday spending are turning to pre-paid top-up cards, that limit the amount of cash available to them.
People are also taking flights to Dubai to benefit from duty free, with sales of tax free products expected to rise dramatically in the coming five years.
Written by Alex Cochrane
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