The number of tourists visiting Dubai over the next 12 months is to be more than in 2010, according to the local tourist office.

The number of tourists visiting Dubai over the next 12 months is to be more than in 2010, according to the local tourist office.

According to the Dubai Department of Tourism and Commerce Marketing (DTCM), the UAE state is set to focus on a range of initiatives to boost those taking flights to Dubai and visiting the emirate in 2011.

The DTCM believes that a growth in the local cruise ship industry and more marketing plans could increase hotel occupancy significantly.

“The year 2011 is expected to outperform 2010 in terms of increasing the numbers of tourists, hotels, hotel rooms and participation in international exhibitions and conventions, in addition to increasing awareness of Dubai abroad,” said Eyad Ali Abdul Rahman, a spokesman for DTCM.

Last year, the total number of hotel rooms in Dubai rose from 59,372 to 68,654 as the state sees a continued surge in interest from developers.

Dubai’s climate could appeal to those looking for a winter break with average maximum temperatures of 24 Celsius during January.

Written by Erin Marshall.

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