The number of Brits taking flights to Dubai remains strong as the UAE reports increased visitors during 2010.

The number of Brits taking flights to Dubai remains strong as the UAE reports increased visitors during 2010.

Figures published by Dubai Tourism and Commerce Marketing (DCTM) show that a total of 8.3 million people visited the emirate last year, with 719,889 coming from the UK.

Despite a global slowdown within the tourist industry, Dubai still maintained hotel occupancy rates of 70 per cent. There was also a rise in the number of people opting to stay in self-catering accommodation, with a rise of 17 per cent to 1.7 million.

Ian Scott, director in the UK and Ireland for DTCM, explained that there had been a tough start to the year but a number of tempting hotel promotions had encourage more Brits to take flights to Dubai in the final three months of the year.

He explained: “The first part of the year was really tough but the fourth quarter of the year really delivered because hotels have been smart and put some great deals in the market.

“Hotels are being much more commercially-minded and putting out tactical offers.”

Meanwhile, Bloomberg reported that the Jumeirah Group, the company that operates the Burj Al Arab, believes the visitors from China are its fastest growing market.

Written by Alex Cochrane.

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