Tourism Australia has revamped its YouTube page.
Tourism Australia has redesigned its YouTube channel in an attempt to tap into the video sharing site’s global audience.
It is hoped that the revamp will encourage more people to takeflights to Australia and visit some of its regions.
The new look site provides customised content in nine different languages for 15 markets, including Australia itself, Travel Today reports.
Videos can be filtered by state and city, experience type and popularity and visitors are encouraged to share through their own social media websites.
The north Queensland region in the country received a boost in tourism this week as thousands of people travelled there to see a solar eclipse.
Tourism Australia managing director Andrew McEvoy added: “Tourism Australia’s YouTube channel, which was first launched in 2010, looks to tap into this global audience through rich video content including our latest broadcast ad and clips featuring well known identities.”
Written by Alex Cochrane