The most fashionable people from across Australia will be planning to head to Melbourne in the coming weeks.

Fashion followers could be planning to book their flights to Melbourne in the coming weeks as the city has begun its countdown to its annual style festival.

The L’Oreal Melbourne Fashion Festival is set to kick off in the city on March 8th 2012 and the organisers have been promoting the show by hosting a preview event.

A line-up of models showcased a range of gorgeous dresses at Flinders Street station, with festival chief executive Graeme Lewsey stating more than 3,000 people are expected to attend the opening night party.

“Consumers will literally be rubbing shoulders with the fashion industry: designers, celebrities and models,” Mr Lewsey said.

Highlights from the festival will include catwalk shows featuring the works of Australian designers and a range of cultural events.

Some travellers on flights to Melbourne could also be planning to attend the forthcoming Food and Wine Festival, which will feature stalls run through sustainable methods.

Written by Erin Marshall

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