Australia wants to attract more affluent, long-haul travelers this year.

A new campaign is set to be launched that will feature some of Austalia’s top attractions in the hope of attracting even more luxury tourists to the country.

The £1 million promotional push is a collaboration between Tourism Australia and Qantas and will run in the UK from Monday (September 17th) to October 28th.

It will feature TV mobile and print advertisements showcasing the Bungle Bungles in The Kimberley, Sydney harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island.

Rodney Harrex, Tourism Australia UK and Northern Europe regional general manager, said: “This new campaign creative clearly demonstrates Australia’s distinctive and high quality tourism products and experiences that are amongst the world’s finest.”

He added that Australia wants to attract more affluent long-haul travellers aged between 50 and 69 in the coming 12 months.

Written by Ruth Norris

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