British consumers are not prepared to go without a holiday, according to an expert.
According to Fiona Jeffrey, chair of the World Travel Market, Britons have been enduring a difficult economic situation over the last four years.
This, she said, has forced many to make cutbacks and sacrifices, such as spend less on eating out, scrap plans to carry out home improvements or not buy the latest electronic gadgets.
However, Ms Jeffrey said these people are not prepared to go without a trip abroad.
Indeed, she noted that research has shown that 52 per cent of Britons intend to take at least two holidays this year, compared with 41 per cent in 2011.
“It is an encouraging trend which reflects the value that people put on holidays,” Ms Jeffrey commented.
She went on to cite a recent report from ABTA – The Travel Association, which revealed a typical Briton takes 4.5 holidays a year.
Written by Nicholas Scott