The number of people booking holidays in New Zealand could be set to increase thanks to a new film.

A soon-to-be released film could prompt more people to book flights to Christchurch, Auckland and other parts of New Zealand.

The director of The Hobbit chose to make much of the film on location in the country, which means the movie will be a great showcase of its mountains and all-round natural beauty.

This could be great news for the tourism industry if it prompts moviegoers to see these sights for themselves.

So far, Tourism New Zealand has refused to put a figure on what kind of boost it is expecting to see as a result of the film’s release, AFP reports.

However, chief executive Kevin Bowler is confident it will have an effect on visitor numbers in the next few months.

“We aim to show potential travellers that the fantasy of Middle Earth is in fact the reality of New Zealand,” he commented.

The Hobbit is based on JRR Tolkien’s famous novel of the same name and stars Sir Ian McKellen, Martin Freeman, Richard Armitage and Benedict Cumberbatch.

This site uses cookies to analyze traffic and for ads measurement purposes.
learn more about how we use cookies.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to