Over three quarters of consumers are now using the internet to book flights.
Consumers looking for cheap flights to Thailand, for example, are increasingly using the internet to find the best deals.
Figures released by eDigitalResearch, a company specialising in digital market research, show that more than 75 per cent of consumers will now book flights over the internet.
The research also found that about 63 per cent of people are booking their entire holidays online.
Michelle Fuller, director at the company, commented: “We are also seeing online as the preferred method of researching prior to booking.”
When planning a trip online, travellers are most concerned about price followed by activities to suit a particular interest and the length of the trip, according to a survey conducted earlier this year by Frommer’s Unlimited.
Other considerations for holidaymakers included weather, beaches and the length of a flight.
Written by Anthony Nicholson