Dubai Tourism and Commerce Marketing (DTCM) is launching a new logo and website to help boost the country’s international profile.
Ian Scott, UK and Ireland director of the DTCM, explained: “The Definitely Dubai brand identity has a contemporary edge, reflecting the Dubai offering and making it relevant to the diverse market to which the destination appeals.”
He added: “Its strength is its simplicity.”
The new website will also be backed by a series of marketing campaigns to promote Dubai’s versatile attractions.
Dubai is an ideal winter destination for Brits, with an average maximum daily temperature in January of 24C.
Written by Erin Marshall.