Virgin Holidays is planning to expand its operations to break into the Australian market.

Virgin Holidays is planning to expand its operations to break into the Australian market.Managing director Amanda Wills, speaking to Travel Weekly, explained the company is set to launch in the US in 2011 before looking at possible new opportunities within Australia and South Africa.

“We’re a multi-brand, multi-channelled business and in the future we will continue with what we are doing well here in the UK, but I also want to look at doing what we do overseas,” said Ms Wills.

She added that people would be in confident in the Virgin brand and this would allow them to offer holidaymakers a complete package based around the successful Virgin image.

Last year, Virgin Holidays posted profits of £23.5 million and is forecasting strong results for this year.

At present, Virgin Holidays offer a range of holiday packages including flights to Sydney and Melbourne via its UK-based operation.

Written by Ruth Norris.

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