The Virgin Group could expand into hotel ownership in Australia, according to the company’s global chief executive.
The Virgin Group could expand into hotel ownership in Australia, according to the company’s global chief executive.According to the Australian, Stephen Murphy has confirmed that Virgin has already began researching possible locations and is looking to open a 4.5-star hotel that offers reasonably priced accommodation to those taking flights to Australia.”We think there is a great space for us to come in and under the Virgin brand deliver a boutique experience but with the basic functionality of the hotel delivered much more efficiently… and with the pricing transparency as well,” said Mr Murphy.
Virgin Group has already committed to an agreement to purchase a number of properties in the US over the next three years as part of plans to open a string of boutique hotels in major cities such as New York, San Francisco and Miami.
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