Tourism Australia has announced it plans to increase its overnight expenditure to help boost the country’s holiday industry.
Tourism Australia has announced it plans to increase its overnight expenditure to help boost the country’s holiday industry.The announcement was made at the first Australian Tourism Directions Conference, which is being held in Canberra.
Andrew McEvoy, Tourism Australia’s managing director, revealed the desire to increase total overnight expenditure from $70 billion (£43 billion) to $140 billion (£86 billion) by 2020.
He added: “Over the past decade global tourism has become much more competitive.
“For Australian tourism to remain competitive we need to take a big picture approach that sees the industry focus on where it wants to be in the next decade.”
Mr McEvoy also called on the tourism industry to help achieve domestic day trip expenditure of $160 million (£98.3 billion) within ten years.
Tourism Australia also forecasts that the country’s aviation capacity could rise by up to 50 per cent on international flights to Australia and their return services.
A government agency, Tourism Australia is based in Sydney and employs 220 staff.
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