A new marketing strategy is hoping to promote the attractions of Queensland, Australia.
A new marketing strategy is hoping to promote the attractions of Queensland, Australia.The state has launched its first tourism brand – Queensland, Where Australia Shines, in a bid to generate more visitors and create overseas interest.
It is expected that social media, a new website and an investment of AUS$4.16 million (£2.55 million) over the next two years could encourage people to hop on flights to Queensland as they become more aware of the region’s sights and sounds.
Queensland premier Anna Bligh explained that the region is “a beautiful Australian holiday destination, with unforgettable experiences”.
The minister for tourism, Peter Lawlor, added that he believes the development of a new logo will play a key role in enabling the local tourist industry to grow and become more innovative.
Queensland welcomes around 2.1 million visitors each year and offers a host of attractions including the Great Barrier Reef and the Gold Coast.
Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking. If you do not receive an ATOL Certificate then the booking will not be ATOL protected. If you do receive an ATOL Certificate but all the parts of your trip are not listed on it, those parts will not be ATOL protected. If you have booked a flight only where the ticket is not issued immediately, your flight will be protected under our ATOL. Please see our booking conditions for information, or for more information about financial protection and the ATOL Certificate go to www.atol.org.uk/ATOLCertificate